NYC Illustrated Notepad

Big city. Blank page.

Smar Art was founded by Sarah, who turned a pandemic-era need for creative expression into a paper goods brand centered on making everyday moments feel a little more special. Her colorful, playful designs bring personality to cards and stationery, with a distinctly personal touch behind each piece.

This illustrated 4" x 6" notepad packs plenty of New York personality into a compact format, with a colorful mix of the Statue of Liberty, pizza, pretzels, coffee, a MetroCard, bagels, a hot dog, taxi, and everyone's favorite city pigeon. With 50 sheets, it's handy for meeting notes, grocery lists, desk reminders, or capturing that brilliant idea before it disappears. Printed in small batches in the USA, it's the kind of notepad that makes even a to-do list feel like it has somewhere to go.